Following their forced closure due to a fire in 2018, we have been working alongside Gurkha Kitchen to help them with their grand reopening as a favourite restaurant amongst the locals of Worthing.

Our project with Gurkha Kitchen aimed to revitalize their brand identity and enhance their digital presence, making it easier for customers to engage with their offerings. The project included a comprehensive logo redesign and the development of a modern website featuring an online ordering system for their takeaway menu.

Logo Redesign
Concept and Design Elements
The logo redesign for Gurkha Kitchen was cantered around reflecting the rich cultural heritage and culinary excellence of Nepal, while also conveying a modern and welcoming vibe.

Design Choices

• Symbolism: The new logo incorporates traditional Nepalese elements, such as the Gurkha knife (Khukuri) to honour the cultural roots.

• Typography: A clean and contemporary font was selected to ensure readability and modern appeal.

• Color Psychology:

  • Red: Represents warmth, passion, and the vibrant flavors of Nepalese cuisine. Red is also an auspicious color in Nepalese culture.

  • White: White is often associated with cleanliness, simplicity, and purity, making it ideal for brands that want to convey a sense of freshness and hygiene. White is also typically linked with positive attributes and emotions, such as peace, tranquillity, and new beginnings.
     

Website Development
User Experience and Interface Design
The new website for Gurkha Kitchen was designed to be user-friendly, visually appealing, and functional. Our goal was to provide an immersive experience that showcases the restaurant’s offerings and makes online interactions seamless.

Key Features

1. Home Page: A visually engaging homepage featuring high-quality images of dishes, a brief introduction to Gurkha Kitchen, and easy navigation to other sections.

2. About Us Page: A detailed narrative about the restaurant’s history, cultural significance, and culinary philosophy.

3. Menu Page: An interactive menu with detailed descriptions categorized for easy browsing.

4. Online Ordering System: A key feature enabling customers to order takeaway directly from the website. This system includes:

   • Real-time Menu Updates: Ensures customers see the latest menu items and availability.

   • Customization Options: Allows customers to customize their orders based on preferences and dietary requirements.

   • Secure Payment Gateway: Provides multiple payment options for a secure and convenient checkout process.

5. Contact Page: Includes the restaurant’s contact information, a map for directions, and a form for customer inquiries.
    

Online Ordering System
Functionalities
The online ordering system was designed to provide a convenient and efficient way for customers to enjoy Gurkha Kitchen’s takeaway offerings. Key functionalities include:

• Easy Navigation: Users can easily browse the menu, select items, and customize their orders.

• Order Management: The system allows staff to manage incoming orders, update menu items, and track order statuses.

• Integration with Kitchen Operations: Orders placed online are directly sent to the kitchen, streamlining the preparation process and reducing wait times.
   

Conclusion
Our project with Gurkha Kitchen has successfully modernized their brand and enhanced their customer engagement through a thoughtful logo redesign and a state-of-the-art website. The inclusion of an online ordering system has not only improved customer convenience but also optimized the restaurant’s operations. This comprehensive digital transformation positions Gurkha Kitchen as a leading choice for Nepalese cuisine, ready to cater to the needs of the contemporary diner.